Furniture, appliances, financing, energy, renovation — every one of them is decided in the weeks around a property transaction. FLŌ sits at the centre of that transaction. Instead of selling ad space, we build a small number of exclusive collaborations with the biggest brand in each category, anchored to real moments in the buying journey.
Every home FLŌ sells is a home waiting to be furnished.
Real estate and furnishing are two halves of the same decision. A buyer who books a viewing on ImmoFlō is weeks away from IKEA's single most valuable moment: furnishing a new home from scratch. No other channel can identify that moment earlier, or with more precision.
FLŌ's virtual staging already dresses empty rooms with AI. With IKEA as partner, every staged render is built from real, in-stock IKEA products — and every item in the image is one tap away from a shopping basket. The listing photo becomes a storefront.
Buyers on ImmoFlō build style moodboards for the homes they follow. IKEA turns those boards into a priced, deliverable interior plan for the exact floor plan of the unit — before the deed is even signed.
The day a sale completes in FLŌ, the buyer receives a personalised move-in offer: the staged interior of their new home, itemised, with delivery and assembly planned for the week they get the keys.
No ad tracking, no profile selling. The buyer opts in, the intent signal comes from real behaviour on a privacy-first platform, and IKEA reaches households at the only moment that truly matters.
New-build units configured in FLŌ ship with a Samsung smart-home package as a selectable option — appliances, climate and security specified at compromis stage, installed before handover. For existing homes, the move-in moment mirrors the IKEA play: a tailored appliance bundle the week the keys change hands.
Nearly every FLŌ sales agreement carries a financing condition with a 45-day clock. A direct line into KBC turns that anxious gap into a product: pre-scored buyers, digital mortgage intake pre-filled from the FLŌ file, and a decision in days rather than weeks — plus home insurance activated on the deed date automatically.
Every Flemish property file in FLŌ contains meter readings, EAN codes and an EPC label. Moving day means an energy contract switch anyway — FLŌ makes it one tap. For homes with poor labels, ENGIE's renovation offering plugs straight into the renovation-obligation clause the buyer just signed.
The improvement suggestions FLŌ's AI already writes for every property become an actionable renovation list: materials, budget and a Brico voucher delivered with the keys. Rental check-out damage reports convert into repair shopping lists for landlords in one tap.
One partner per category, never a marketplace of logos. Exclusivity is what makes the partnership worth defending — for both sides.
Every collaboration attaches to a concrete event in the property journey — a staging render, a financing condition, a meter reading, a key handover. No banner ads, ever.
The buyer chooses to engage. FLŌ never sells profiles or tracking data; it forwards a moment, with consent. That is precisely why the intent quality is unmatched.
Partner revenue is shared with the estate agency that created the moment. Collaborations make agents money — reinforcing, not competing with, the core platform.